Digital Marketing Terms
TOP 20 MOST POPULAR TERMS USE IN DIGITAL MARKETING

Digital marketing is a broad term that encompasses a variety of practices, strategies and tactics to reach rank keywords digital audiences and build brand loyalty. There are many different types of digital marketing, including social media marketing, content marketing, search engine optimization (SEO), display advertising and mobile marketing.

But while there are many different ways to use digital media in your business or organisation, the basics of digital marketing are similar across all channels. Rank keywords The key elements of effective digital marketing include clear messaging, a clearly defined target audience, tools for measurement and a process for ongoing communication between you and your customers. That’s why we’ve created a list of the most common digital marketing terms and definitions as a quick reference glossary.

1. What is SEO?

  • SEO stands for Search Engine Optimization. It is the process of improving ranking on Google, Yahoo, Bing, and other popular search engines by increasing the number of visitors or leads to a candidate’s website
  • To make your posts more searchable, use keywords and post engaging content
  • The process of improving the quality and quantity of website traffic to a website or a web page from search engines is known as Search engine optimization. It targets unpaid traffic more than paid traffic
  • You can rank your website on search engines by using appropriate keywords, backlinks, and other effective search engine optimization strategy by rank keyword

2. What is SEM?

  • The practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs) is known as Search Engine Marketing (SEM)
  • A form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising is called Search engine marketing
  • Search Engine Marketing is a type of paid advertising on a search engine results page
  • In other words, the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines

3. What is SERP?

  • The complete form of SERP is Search Engine Results Page
  • The page that a search engine returns after a user submit a search query. In addition to organic search results, SERPs usually include paid search and pay-per-click (PPC) ads
  • Every Search Engine Results Page is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by presenting results based on a wide range of factors beyond their search terms, such as the user’s physical location, browsing history, and social settings
  • Two Search Engine Results Pages may appear identical and contain many of the same results, but will often feature subtle differences

4. What is SMO?

  • SMO stands for Social Media Optimization
  • It’s an organic (free) form to optimize your social media profiles
  • Social media optimization is the use of a number of outlets and communities to generate publicity to increase the awareness of your product, service brand, or event
  • The process of Social media optimization was originally designed to drive traffic from social media sites

5. What is CRM?

  • CRM stands for Customer Relationship Management
  • Customer Relationship Management tools allow you to simplify and streamline your communications for marketing, sales, and customer care
  • CRM solutions can help keep track of contacts within a business to allow both sales and marketing teams to personalize communication
  • These are a type of software that can supplement their account and contact data through third-party data sources so that all information is complete and up to date

6. What is ORM?

  • ORM stands for Online Reputation Management
  • ORM is a type of process where a team is appointed to take care of the social media account of some particular business
  • A typical Online Reputation Management strategy might include review management, search engine optimization, public relations, social media marketing, and customer service tactics
  • However, digital reputation management broadly falls under the category of search engine optimization (SEO)

7. What is CSS?

  • CSS stands for Cascading Style Sheet which is a type of scripting language
  • CSS is used to create style sheets for websites
  • CSS and HTML are the backbones of every web page. As a digital marketer, If your task is to design landing pages to generate leads or create emails to engage your subscribers then you will be using it very often
  • CSS (Cascading Style Sheets) is a programming language that allows you to change the overall look of HTML elements of a webpage by editing

8. What is UI?

  • UI stands for User Interface
  • User Interface (UI) design helps build optically attractive and functional interfaces for digital marketing channels- websites, landing pages, mobile apps, blog pages, and more
  • The user Interface (UI)’s role in digital marketing is implemented to influence branding. Digital marketing branding strategies’ major part would be progressing at efforts to produce practical insights around your brand
  • The purpose of User Interface (UI) design is to create a scene of an app, website, or product interface, the resulting interface should guide the user to fulfill their needs

9. What is UX?

  • UX stands for User Experience
  • Brands must make sure the user experience is absolute as to affect every aspect of people should be in touch with your company. That is why User Experience (UX) is the unavoidable component of structuring a relationship with your customers
  • Having a better User Experience (UX) uplifts users to tour through your content to find out more, therefore decreasing your bounce rate. Google is giving more advisement to your site’s client experience than you might think of
  • Just make it easier for your visitors to find the information they are searching for. Therefore, if you had a perfectly designed landing page it’s more likely to have a huge increment in the conversion rate

10. What is Conversion?

  • When a visitor to your website completes a desired goal such as making a purchase or filling out a form, is called Conversion
  • A conversion is “the point at which a recipient of a marketing message performs a desired action.” In other words, a conversion is simply getting someone to respond to your call to action
  • The percentage of total visitors that convert is known as the conversion rate. Depending on your site’s or business’s goals, conversion types might include online sales, leads, Email signups, form completions, etc.
  • For a masseuse, a phone call from a customer to book an appointment is a successful conversion and for an eBook website, every download of an eBook is a successful conversion. In the same manner, for an eCommerce website, any online purchase is a successful conversion

11. What is A/B Testing?

  • A/B testing is the most common type of experiment, with marketers creating two variations of a landing page and then measuring which performs best. A/B Testing has been around since the 70s but has only come into popular usage in recent years as more companies have become aware of its relevance
  • In A/B testing, marketers typically compare an original version with one or more revised versions. One of these variations becomes live on the site and the others are tested for potential benefits. With this approach, analytics can be used to find out why the variation outperformed the original by testing all aspects such as design, content, and features
  • A/B testing is a valuable technique for digital marketers that allow them to compare two versions of a webpage and decide which one works better. It has been said that it is the backbone of modern marketing
  • The first process in A/B Testing is choosing two different versions of the same webpage and sending them to different sections of your target audience so that you can generate data from each test

12. What is CTA?

  • CTA or Call to action is the most critical part of your marketing campaign. If you cannot persuade your audience or readers to take the desired next step, then all your marketing efforts will be wasted
  • A call to action can be done in many different ways. It could be a CTA button that leads the user to another post on your website or into another blog, a CTA image, button, or link in the body text of your blog post, or a text-only message such as “click here” that directs readers to take the desired course of action
  • A call to action is an important part of marketing that encourages readers to take the next step after reading your content. Every CTA is designed to elicit a certain response from the audience. The ultimate goal is to get them to take the desired action that marketers want
  • A call to action is a marketing term that refers to the next step a marketer wants its audience or reader to take. It can be as simple as “Call now” or “Subscribe now”, or more complex, such as “Start with our monthly plan and upgrade at any time.” Apart from these forms of leads generation like sign-ups and lead generation forms, CTAs also include social media shares, downloads, and email opt-ins too

13. What is CPA?

  • CPA or Cost per action is one of the most commonly used marketing metrics. It measures the cost for a business to acquire one paying customer. Marketing companies and advertisers use this metric to measure their success in acquiring new customers and their return on investment
  • It’s also known as the “cost per lead” or “cost per acquisition.”
  • The main benefit of CPA is that it helps marketers understand their ROI (return on investment) when they spend money to acquire new customers
  • The number of CPAs is calculated by dividing the total cost to acquire customers by the number of customers acquired. This metric can be calculated for any time period

14. What is the Conversion Rate?

  • The conversion rate is a crucial metric to measure the success of an online business. Conversion rates are often compared to one another by using conversion rate percentages. The conversion rates are calculated by dividing the number of conversions by the total number of visitors
  • The conversion rate is calculated as follows: Conversions divided into total visitors equals the conversion rate percentage. If a website has 10,000 visitors and 200 conversions, then that website has a 2% conversion rate
  • After analyzing the conversion rates, marketers have found that there are some important factors that affect the conversion rate. First and foremost, the clarity of the page is a major factor when it comes to converting visitors into customers. The clarity of a page is based on three things: The number of words on a page or specific webpage; Picture placement; and Headline placement
  • The key is to increase visibility by making headlines more prominent, increasing column widths so that more content can be displayed on one screen and less scrolling is needed, and decreasing headline font size so they can catch readers’ eyes faster

15. What is CPC?

  • Cost per click (CPC) is an online advertising revenue model that websites use to bill advertisers based on the number of times their adverts are clicked on
  • The CPC model follows a simple principle: advertisers pay for each time one of their ads is clicked. If no one clicks on an advert, the advertiser doesn’t pay. The rate can vary and is often based on a bidding system where the highest bidder will get their advert shown more prominently
  • CPC is often used in Google Adwords and Facebook Ads, as both use this ad revenue model to charge advertisers for their services
  • CPC pays only when a click occurs on your advertisement and can be more cost-effective than CPM when you are competing for targeted traffic with other advertisers. One important caveat about CPC ads is that they cannot be targeted geographically so if you want to target specific countries, you will need to rely on CPM ads instead

16. What is CTR?

  • The Click-through rate is the number of people who click on your ad or link. It’s an excellent way to gauge how well your ad campaign is performing
  • The click-through rate (CTR) measures the proportion of individuals who see an online advertisement (impressions) and subsequently click on it
  • CTR is used in advertising to gauge the effectiveness or success of an online marketing campaign. It is calculated by dividing the number of clicks on the ad by the number of impressions. For example, if an advertiser has 100 impressions and 25 people click on it, then its CTR is 25%
  • An advertiser can use a variety of metrics to calculate a click-through rate. One method combines keyword search volume, website traffic, and page views per visitor. Another technique uses only keyword search volume and page views per visitor to gauge performance for each keyword in question

17. What is CPM?

  • Cost per thousand (CPM) is a marketing term that refers to the cost an advertiser pays per one thousand advertisement impressions on a web page
  • In the advertising world, CPM is a popular online advertising revenue model. It’s based on the number of impressions (views) an advertisement receives. So after the ad has been shown 1000 times it has generated $100 worth of revenue
  • The CPM is also known as CPC (cost per click) or PPC (pay-per-click)
  • Advertisers can pay different CPMs for different types of ads. For example, they may use CPMs for text ads, banner ads, image ads, and video ads. When you’re buying advertising space on your website, you typically want to make sure that your ad is appearing in front of as many potential customers as possible. That’s why it’s important to understand CPM pricing so you can choose the right price for your own site based on what type of traffic you want to attract

18. What is UTM?

  • Marketers use a UTM code, also known as an Urchin Tracking Module, to track and attribute the success of their website traffic. UTM codes are snippets of text added to the end of a URL that indicates where the traffic came from when users click on it
  • UTM codes have been around for several years, but they’ve recently become popular again because they’re simple to set up and integrate into your marketing campaigns. This is a great way for marketers to track how well their campaigns are working
  • UTM codes are often used by digital marketers as part of their SEO strategy, but they can also be used for social media marketing campaigns or other forms of digital advertising. This form of tracking helps you understand where your visitors came from, what made them click through, and how long they stayed on your site. For example, if you’re running an ad campaign for your business on Facebook, you might want to know which ads led people to your website. You can use UTM tags on your Facebook posts or ads in order to track where people came from when clicking on links within them. You can also use UTM tags within other types of content — blog posts or newsfeed stories — so that you can see exactly what kind of content is driving traffic back to your site
  • The most common UTM code examples include:
    • utm_source = paid search/classifieds (Google AdWords)
    • utm_medium = display (Facebook)
    • utm_term = search (Google Search Ads)
    • utm_content = video (YouTube)

19. What is GTM?

  • Google Tag Manager (GTM) is a free tag management platform that enables marketers to deploy and track marketing data by easily adding code snippets to their website or app. It allows marketers to track conversions, website analytics, retargeting, and more without the intervention of webmasters
  • Google Tag Manager is a tool that helps you use Google Analytics in your HTML pages without having to edit any code on your site. It also makes it easy to create new tags and manage them throughout the life cycle of your project
  • Google Tag Manager (GTM) is an easy-to-use tool that provides tags for both Google Analytics and DoubleClick for Publishers
  • The Google Tag Manager tool is a browser extension that allows you to add script tags and meta tags to your site or application with a single click. You can then monitor and manage any number of tag types on your site with minimal hassle

20. What is BR?

  • BR or Bounce rate is the number of times a visitor leaves a website without viewing anything else. It’s a metric that can be used to determine whether or not your site has potential
  • The bounce rate is calculated by dividing the total number of times a visitor leaves your site by the total number of visits. So if you have 100 visitors, and 40 leave without viewing anything else, that would be a 40% bounce rate
  • If you want to lower your bounce rate, try creating pages with shorter titles, shorter paragraphs, and fewer links. If you want to increase your bounce rate, make sure your pages are as engaging as possible — use videos, graphics, and other elements that will keep visitors on your page longer.
  • The bounce rate can be used as an indicator of how well your content is performing: high bounce rates mean there isn’t enough information or content on your website, while low bounce rates mean there’s too much!

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